Stepping Towards a Plastic Free Future; A Personal Journey

We’re taking small but meaningful steps toward a plastic-free future—fun, challenging, and necessary ones.

The real challenge is change. We all want it, but where do we begin?

It’s like stepping carefully across stones in a creek—uncertain at first, but with each step, our confidence grows, and the path ahead becomes clearer.

While this imagery may evoke childhood play, the journey has been anything but easy.

I once heard that to expect great things, you must accept that loss is part of the journey.

For me, that loss came in the form of a difficult decision—to evolve from my first business during COVID. I remain immensely proud of what we built: the incredible customer feedback, the awards we received, and the formulations I truly loved. But something never sat right with me. Our commitment to natural and organic skincare clashed with the reality of plastic packaging and waste. There was no real solution at the time. And while I wanted to be part of the answer, I couldn’t shake the feeling that I was contributing to the problem.

That experience taught me two invaluable lessons:

  1. Keep it simple. Work only with the best in design, focus on manufacturing, and build thoughtful distribution.
  2. Create products that people truly need—ones that align with our values.

With that in mind, I’m thrilled to share the ongoing development of our unique, plastic-free, preservative-free, and water-free hand wash.

Stay tuned—our future is just beginning.

Sign up below to follow our journey and be the first to hear about our launch!

Liz Johnston

From VATEA Organics to OURLYFE Plastic Free!! 

 


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