We know the problems of plastics and preservatives in our cosmetics, and we know with determination, we can solve these problems. When we face a challenge, we can overcome anything, but we must work together.

We’re only caretakers of this ancient Earth for a short time. So how we spend our time and the choices we make matter. Which is why our purpose at OURLYFE is to celebrate and cherish everything that nature gives us and in return, transform and replenish where we can. We’re here not to provide an alternative to plastics, we’re here to remove plastics from circulation altogether. It’s going to take a small change in your behaviour, just a tweak, but we’ll make it easy and fun.

David Attenborough couldn’t have guided us more when he said;

“In our hands now lies not only our own future, but that of all other living creatures with

whom we share the earth.”

It’s in our Hands, which is why we’re starting with a hand wash. It’s what we use daily and the cause of so much waste. We know there are refills, bioplastics, ocean plastics, recycled plastics, yet to us, it’s still plastic. We want to create something better and remove plastic from our eco systems.

We just have to work together.

How did we find our solution and what does Lyfe mean?

While considering alternatives to plastics, I consulting with Industry Leaders, although I also had to contemplate, think and breathe, I had to look beyond our Earth, to the stars.

“Lyfe” is the word NASA uses to describe all life that might exist beyond Earth in our Universe.

For us, “Lyfe” reminds us that we are part of something bigger. Beyond our own lives, beyond this planet.

When we look up at the stars it’s impossible not to imagine what’s out there.

We may be overwhelmed by how tiny and insignificant we are, but we also feel part of something bigger, beyond our own world. Looking up at the stars we can feel connected and a sense of place, mystery and magic all at the same time. As we know, today’s magic is often tomorrow’s science.

At OURLYFE, we embrace connection to Earth and the Universe as a source of change.

As it was by looking to the stars, in contemplation for guidance, we found our purpose and we found OURLYFE.