OURLYFE is a brand and product range that I hope will truly disrupt the cosmetic industry. It will be a future category in skincare as a means to provide a sustainable, plastic free option without compromising on quality.
Why do this? Because I remember as a child how it felt to be told that I wouldn’t experience the same natural beauty as previous generations due to human impact.
It stemmed from a childhood experience visiting my grandmothers beach house on the North Coast of New South Wales in the early 1980s. I listened as the adults talked of years passed when they would regularly see whales migrating along the coastline. I felt the loss as I had never seen a whale in the wild due to years of whale hunting in the region that only stopped in Australia in 1979.
Thankfully, today, for many of us who live near the coastline during whale migration, it can be a daily, life altering experience. To see these majestic mammals in the wild and to know that it's only possible due to the commitment of a few dedicated humansn who were determined to create a kinder and more thoughtful world for us all.
This memory assures me that with effort and passion, the environmental damage of our time can be reversed, so that our future generations will also experience the joy and beauty of our natural world.