Why OURLYFE? A Vision for Change
OURLYFE is more than just a brand—it’s a movement. I believe it has the power to disrupt the cosmetics industry and pave the way for a new category in skincare—one that offers a sustainable, plastic-free alternative without compromising on quality.
The Inspiration Behind OURLYFE
Why take on this challenge? Because I remember what it felt like, as a child, to be told that I wouldn’t experience the same natural beauty as previous generations due to human impact.
One memory, in particular, shaped my perspective. In the early 1980s, I visited my grandmother’s beach house on the North Coast of New South Wales. As I listened to the adults talk about the past, they spoke of a time when whales regularly migrated along the coastline—a sight that had become rare due to years of whale hunting, which had only ended in Australia in 1979.
I felt a deep sense of loss. Unlike them, I had never seen a whale in the wild.
Today, for those of us living near the coastline, witnessing whale migration can be a daily, life-changing experience. These majestic creatures have returned—thanks to the dedication of a few determined individuals who fought for a kinder, more thoughtful world.
This memory serves as a powerful reminder: with passion and persistence, the environmental damage of our time can be reversed. My hope is that future generations will continue to experience the awe and beauty of the natural world—just as we do today.
This is our purpose, to drive change and be part of the transition to a more sustainable, lifestyle.
Sign up below if you share our vision?
