What are our design principles?
With a background in Art, the best part of my job has been liaising with Ourlyfe’s Designers and Industrial Designers based in Sydney.
In our early discussions, we had to decide what we were we going to be? Niche, Ritual, Mass or Utility? I felt it was important to have a ritual element and we knew this product had it’s challenges with changing peoples hand washing behaviour, so we decided to go Niche / Ritual. Next phase Mass, as we know this concept would eventually be embraced by all.
Next step was to decide the communication method. How to brand our product and communicate effectively in the language our target market would understand. Were we about aesthetics, functionality, are we quiet or active?
Well, this was tricky, as we’re about functional design with an active element.
At this point we knew we were entering the world of Bauhaus, specifically Modernism. Our product needed to be artistic as we know our target market loves design although they also want functionality. The fundamental element we added to this equation was Nature.
In Nature we see our future. It’s bringing art into our every day life with an element of nature, for Nature, at its source, inspires all design.
Therefore our founding principles are positioned in the Natural elements of Modernism with a connection to our Earth, at its most raw!
Although in saying this, the idea for this product didn’t just come from the Earth, it also came from a space of deep contemplation, of personal challenge and struggle. I was struggling with VATEA, I knew I didn’t have the answers and I had to be honest with myself. I couldn’t ask for anymore help from friends, family or potential investors, for what I had created was no longer unique. The problems of harsh skincare had been solved for anyone who needed it. I knew I had to create something unique and something we truly needed and a solution to plastics was the answer.
So essentially after many nights of looking up at our stars, of meditation, of connecting with Intuitive Guides and Astrologers, I was able to find our solution… which was our Earth in it’s most purest form. So essentially, I found the Earth by looking at the stars!
As of today, we’re still on our journey.